AI-powered data security platform valued at $1B. Owns the web platform end-to-end and the growth surface running on it: ads network, exit-intent app, AI referral attribution, analytics. Reports to VP of Growth.
- Built internal ads network generating 65+ MQLs with full-funnel tracking, contributing to 2% lift in form submissions
- Pioneered AI referral attribution (ChatGPT, Perplexity, Claude), growing the channel from a handful of sessions to 9,500+ as AI search took off
- Built analytics dashboards across PostHog (SQL), GA4, and Looker for cohort analysis and performance tracking
- Led website redesign and ran before/after experiments on LLM search, exit-intent triggers, and CTA placements, using session data to decide what to keep
Cloud analytics and BI platform. Owned organic growth strategy from technical audit to content framework, working with Content, Marketing, and Web teams.
- Contributed to 5x growth in organic SQLs and 4x increase in form fills through technical SEO, internal linking, and topic cluster strategy
- Pioneered AI Engine Optimization (AEO) framework generating 25K+ sessions from ChatGPT, Perplexity, Gemini, and Claude with 57% engagement rate
- Developed "data monetization" pillar strategy achieving Page 1 Google rankings for core product queries
- Built full-funnel growth dashboards in PostHog, GA4, and Google Sheets tracking performance from impressions through SQLs
AI-powered SEO SaaS platform. Sole PM managing 3-person engineering team across frontend, backend, and DevOps. Built product roadmap with founders.
- Expanded product from single-feature MVP to 7+ tool SEO suite (Linker, Reworker, Topic Scaler, Site Seeker)
- Designed credit-based monetization system with automated billing logic, reducing manual operations by 90% and support inquiries by 42%
- Built multi-LLM AI workflows integrating Claude, GPT-4, DeepSeek, JINA, and Perplexity APIs with JSON-based agent handoffs
- Defined Stripe payment gateway and Calendly booking integration requirements, contributing to 25% revenue increase
Leading SEO platform with 10M+ users. Led three teams contributing to 10% growth in paid users and 11% annual revenue increase.
- Shipped best-seller add-on generating two-digit yearly recurring revenue, becoming top-4 most-sold add-on within its first year
- Led the Keyword Difficulty algorithm overhaul with live refresh, fixing a long-standing user pain point
- Improved Chrome Extension UI for 600K+ weekly users, boosting store reviews from 3 to 4 stars
- Partnered with the data team to reduce AWS costs by tens of thousands annually; led data warehouse revamp with Metabase implementation
Built and led support department from scratch, managing 150+ daily inquiries across Ubersuggest, AnswerThePublic, and neilpatel.com.
- Reduced first response from hours to under 30 minutes and resolution time from days to hours via Zendesk automation
- Achieved 90%+ CSAT and NPS above 7; weekly live Q&A calls contributed to higher subscriber LTV
- Led Knowledge Base development serving 10M users; user persona insights later adopted by product team
Global knowledge-sharing platform with 100M+ users. Led growth initiatives for the Brazilian market (20M+ users) through content and SEO strategies.
- Implemented SEO-optimized landing pages driving traffic surges up to 120K users in a single day
- Relaunched acquisition channel achieving 950% traffic increase with zero PPC spend
- Created content process saving thousands annually while improving productivity by 150%
E-commerce store selling live ladybugs and beneficial insects. Built entire Google Ads account from scratch: campaigns, ad copy, structure, and ongoing optimization for 4+ years.
- Scaled Google Paid to the store's #1 revenue channel: $395K+ in attributed sales from 6,800+ orders with ~8.7x ROAS
- Grew quarterly conversions from 158 (Q2 2022) to 2,142 (Q2 2025) while reducing cost per conversion to ~$4
- Maintained 13-15% CTR across Search campaigns with consistent year-over-year growth in every metric
E-commerce motorcycle armored apparel brand (25+ year history, made in USA). Managed full digital marketing stack: Google Ads, Meta Ads, YouTube Ads, Google Business Profile, Merchant Center, Shopping (organic + paid), WordPress, and SEO.
- Generated $364K+ in tracked Google Ads revenue at 6.68x ROAS across Search, Shopping, Performance Max, and YouTube campaigns
- Built brand search campaign producing $111K revenue from $3.2K spend (35x ROAS) with $5.13 CPA, the account's top performer
- Ran Meta/Facebook campaigns focused on reach and brand growth, designing all ad creatives for segmented audiences (men/women, seasonal)
- Managed Google Business Profile, Merchant Center validation, organic + paid Shopping feeds, WordPress site, and technical SEO audits
Sports camera mobile app. Contracted during Master's studies to lead growth strategy and app store optimization.
- Play Store optimization strategy increased installs by 247% in under 30 days during A/B tests
- Developed and implemented digital influencer partnerships, increasing brand presence and installs
Built new Google Ads campaign from the ground up: keyword research and curation, campaign structure, ad copy (headlines + descriptions), and budget allocation.
Consulted on full e-commerce website launch. Delivered keyword research, key page blueprints, product page templates, schema markup, GMC integration guidance, platform recommendations, and post-launch site audit.
Solar energy company. Led all marketing and sales operations, building online-to-offline acquisition funnels.
- Increased lead generation 300% through an online sales funnel drawing in 70% of clientele
- Created offline lead generation tactic contributing 10-20% of all new customers
- Designed sales proposal improving conversion rate by 5% with direct positive customer testimonials
Brazil's first 100% carbon-free courier company. Grew from 2 to 30 employees in the first year. Market leader and segment benchmark.
- Secured clients including Google, PwC, Microsoft, Santander, and Bank of America
- Co-created ERP and logistics software increasing service gross margin by 20%
- Revenue growth: 500% year one, 95% year two, 53% year three, 95% year four, all through an economic recession
Invited to write a weekly column for one of Brazil's most-read newspapers, covering entrepreneurship, innovation, and growth.
Started as KAM negotiating projects around $2M, promoted after 8 months to manage two other KAMs. Opened new market segment (+20% monthly revenue). Led full reorganization of core company processes.
B2B sales of telecoms equipment to ISPs and distributors. Sales strategy, coordinating with marketing, logistics, and finance.
Progressive career across four roles. Started as trainee with 1-year rotation through Marketing, Finance, and Engineering. Advanced through export operations ($1B+ project finance), financial analysis for mobile telecoms bids (~US$500M), and B2C retail sales analytics. Submitted two cost-saving ideas adopted company-wide (~R$60K/year saved).